Nike Breaking ‘The Chosen’ Campaign During NBA Finals

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Adidas air time as far as the official supplier of uniforms in the NBA, but his rival Nike takes umbrage at the finals between the Miami Heat and Dallas Mavericks.

The company has sponsorship deals with the NBA Finals the most prominent stars such as LeBron James Miami, Chris Bosh, Dwyane Wade (who supported the division of Nike Jordan Brand) and Dallas signed before Dirk Nowitzki.

Now, in cooperation with Game 2 of the finals, Nike released the next episode of  Just Do It campaign. However, do not see in any NBA stars to make an appearance.

The campaign is a list of all athletes to Nike action sports, which is the first time a central position in the elect. The campaign is the world on Facebook, starting today at 19:00 EST. If his TV debut on ABC, Sunday, June 5 to make in Game 3 of the NBA Finals at 8 EST clock.

Elected representatives will also be a theatrical release in 3-D version, if it crashes nationwide in theaters on the weekend of the 4th be July.

The campaign is finally in 23 markets including the United States, China, Brazil, Western Europe and Australia.
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The campaign was developed in cooperation with the advertising agency founded 72andSunny, Los Angeles and directed by filmmaker Lance Acord. The film is one that recalls the light and pyrotechnic rock concert live, according to Nike. written music, I Got a Thing was, by Clarence Fuzzy Haskins band Funkadelic and played by Hanni El Khatib.

Marketing support includes a video contest asking for skaters, surfers, BMX riders, snowboarders and skiers, a video of his winning team for a chance, the opportunity to travel with the team of Nike provided. The competition is on Facebook, where winners are determined by the support of the fans, athletes from Nike and Nike running.


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La liste complte des Athleten au seins du gouvernement de Nike, par la socit: Paul Rodriguez, Theotis Beasley, Omar Salazar, Danny Kass, Nicolas Mller, Annie Boulanger, Ellery Hollingsworth, Mason Aguirre, Greg Bretz, Louie Vito, Peetu Piiroinen, Andreas H氓tveit, Julian Wilson Alejo Muniz, Monyca Byrne-Wickey, Michel Bourez, Andino Kolohe, Manuel Malia, Laura Enever, Reynolds Garrett, Enarson Dennis, James Stewart et Ryan Dungey.